4K Direct LED Panel with Wide Color Gamut
The A7 pairs a 4K UHD panel with Direct LED backlighting, meaning the LEDs sit behind the screen rather than along its edge, which tends to give more even brightness across the picture. Hisense adds a Wide Color Gamut layer of special phosphors that broaden the range of shades the panel can reproduce, so reds and greens look more saturated than on a basic LED set. The 4K AI Upscaler handles everything below 4K, from broadcast to older films and HD streams, rebuilding it to fill all four times the pixels of a 1080p panel. Picture quality is the most praised thing about this TV, and it is described as crisp and vibrant. Colour is the one part of the picture that splits opinion; if it looks too strong or too cool, the picture modes and colour settings are worth exploring before judging it.